Trying to figure out how to navigate the sea of Kickstarter campaigns for those that are going to be worth your time can be a bit overwhelming. The product may look fantastic, but does that mean that the service will deliver?
Here we explore my TOP 5 TIPS for recognizing a good Kickstarter campaign! These tips will give you the tools and knowledge you need in order to make a better educated decision about where to spend your money!
#5 RUN TIME
Statistically according to Kickstarter the most successful campaigns are run 30 days or less. Concept creators have the option to run the campaign for up to 60 days however the longer a campaign runs the more likelihood backers will loose interest in funding the project.
Once the project is funded it can take on average anywhere from 6-8 months afterwords to deliver the deck to the backers and (heaven forbid) sometimes longer. In a consumer driven society where next-day-shipping is a reality, backers want to full invest in a project they believe in…but let’s keep the wait time as minimal as possible.
This means going into launching a campaign a minimum of 80% of the project needs to be completed and shown to the consumer. Understanding as well that the remaining amount of work will be completed before the end of the campaign. Ideally, having a completed project is gold. This gives the consumer more faith that the project will be delivered as soon as possible and faith in the creator with the proven work.
#4 Quality Video
Having a quality video, though is not an end-all-be-all, is shown to have a 20% more success rate in a campaign being funded vs. those without. A quality video should tell a story. Backers want to know about who you are, what’s your story and why do you want to create this? As much detailed information about the project is important, but it’s also equally important to know about the creator and their story.
Backers love to fund a project that intrigues them and is something they feel they need in their life. However, they also want to support the creator. It’s about believing in their story and helping them support their goals. Not just, “hey here’s a cool tarot deck buy it because I said so bro!” There has to be more substance than that!
#3 Realistic Stretch Goals
This is a little bit of a two parter, but I’ll keep it short and to the point.
~Having too many stretch goals can make things complicated and confusing for a backer. Keep the stretch goals to a minimum. Having realistic goals that make sense to the consumer are important.
~Again, I can not stress the REALISTIC part enough! I’ve seen stretch goals where creators have mentioned that for an extra $10k they are going to take a vacation to “find inspiration” to create the rest of the project. 1. I’m not here to pay for you to have a vacation and 2. I want to back a project that if isn’t fully completed is damn near close! (Refer to tip #5)
#2 Proven Content
As I addressed before consumers want to back a project because they believe IN the creator. The artist has a proven track record of producing content, engaging and building an audience. Good Kickstarter campaigns come from content creators that have been around for a while. They have established social media platforms filled with content and TRUE followers. Once this is established THEN the creator sells a product to the followers.
Too many times I’ve seen people with the idea that they can just build a website, start a social media account and want to start selling a product right away without having any content or any followers. It’s this instant gratification mindset that does not work. All of which people waste money and very little time in investing into a dream they can’t make a reality. As a consumer I want to at least be a LITTLE informed about where I’m purchasing a product from. If I come to a social media account with one or two pictures and a website only selling one product I’m very hesitant to spend my money.
Communication is KEY! It is SO important that the level of communication throughout the ENTIRE process is consistently upheld! Over communicate in fact! The Kickstarter campaign itself better have more information in it than in the FQA section….I wish that wasn’t a joke! I want to know EVERY little detail not only about your journey and how that applies to the product, but to how you FEEL about the project and deadlines, obstacles you forsee happening and how you are going to manage those, detailed information on the product itself and the timeline to deliver!
DO NOT make me hunt you down like a rabid squirrel in order to find out this information. If I have to scour your campaign, website and social media platforms and STILL can’t get my question answered and THEN I have to message you via email and multiple social media platforms and THEN wait days to hear an answer…. this gives me ZERO confidence in you or your project and makes me VERY hesitant to continue.
By over communicating this prevents any questions, doubts or concerns. We ARE all human and things do happen. Successful creators will communicate this so that backers have an understanding of EXACTLY what is happening. This also allows the consumer the chance to empathize with a creator and the struggles of business. In this instance, if a timeline is not met the entire project doesn’t feel like a waste because at least at the very minimum the creator had the respect to communicate to backers any issues and how they were being resolved.
Check out the video HERE
A BIG shoutout to my friends over at
https://unsplash.com/ for all of the beautiful photos in today’s post! Unsplash is an amazing library of royalty free stock photos anyone can use. Although giving credit is not required I feel the photographers deserve to be mentioned. If you follow my blog you know I normally use my own photography for the tarot, oracle and DIY projects I do, however this particular topic required photos I felt best to source elsewhere!